NotCode Idea #4: Non-Profits 🤝 PPC Pros
A match made in no-code heaven
Welcome to the fourth edition of NotCode Ideas! 🚀 We're all about sharing cool ideas that you can build entirely using no-code tools and generate serious revenue. Glad you're here!
In this edition, we will explore the idea of how non-profit organizations can benefit from the expertise of pay-per-click (PPC) marketing professionals who are experts in driving traffic to websites from ads users see in Google. The global philanthropy market is estimated to be worth £182bn ($227bn) - that’s a lot of money!
🤔 The Problem: Maximizing Non-Profit Ad Grants
Did you know that non-profit organizations get up to £120,000 in Google ad grants each year?
However, maximizing the results from this grant requires PPC skills, which most non-profits don't have in-house, and hiring PPC agencies can be costly (most charge 15-30% of total ad spend), which is likely outside the budget of the non-profit.
This results in wasted ad grants and missed opportunities.
However, there are many PPC pros who are currently in full-time employment and want to go freelance or start their own agency but don’t yet have a portfolio of work they can use to attract clients.
There’s an opportunity here.
💡 The Solution: PPC Marketplace
Imagine a platform where:
Non-profits can subscribe to gain access to vetted PPC professionals at a significantly discounted rate.
This enables:
Non-profits to maximise the effectiveness of their grant
PPC professionals to build up their portfolios so they can better market their services
Platforms like Bark & Upwork are making millions as freelance marketplaces. But there’s a massive opportunity to “niche down” and target this specific area of the market.
🚀 Why No-Code?
Here's why this idea is a golden opportunity for a no-code solution:
Simple Functionality: The primary goal is to connect non-profits with PPC professionals. No-code tools are perfect for creating such platforms.
Niche Market: While the potential impact is huge, the target audience is specific. The app doesn’t need to scale significantly to be profitable.
👨💻 MVP Features: Bridging the Gap Between Non-Profits and PPC Experts
Landing Page: Showcase the platform's benefits for non-profits and PPC professionals.
Sign-Up / Login: Multi-step onboarding to collect information about both parties.
Admin Approval: PPC pros must be vetted and approved by the app admin before becoming visible on the platform.
Profile: Allow PPC professionals to showcase their expertise and previous work.
Search & Match: Enable non-profits for PPC experts based on their specific needs.
Payments: Collect payment for the PPC pro’s services and take a percentage for the app as a connection fee.
Review: Enable non-profits to review the PPC professional's work. The professional can use it as a testimonial for marketing their services in the future.
⚒️ Tools: Crafting the Perfect Matchmaking Platform
To realize this idea using all no-code tools, we’d recommend.
Bubble: For application UI, logic & workflows.
SendGrid: To manage transactional emails.
Stripe: For collecting and distributing payments.
⏳ Development Time
An adept no-coder with Bubble experience can whip this up in 4-6 weeks.
💵 Revenue Model
When working with PPC agencies, non-profit organizations can expect to pay anywhere from 15-30% of their ad spend, which can add up to $1.5k to $3k each month if they receive a $120k grant. This means spending $18k to $36k per year!
However, our app will provide a more affordable option.
Non-profits can hire a PPC pro for a specific length of time and pay only $300-$700 per month.
The app facilitates the connection between the parties and charges a 20% connector fee.
With just 20 PPC pros working the app would generate monthly revenues of between $1.2k and $2.8k
Once the platform has established its first users, additional revenue streams, such as premium listings, could be implemented.
Premium listings would allow PPC pros to pay to appear above their competition on the search page.
Charging $300 for the top slot, $200 for the second slot, and $100 for the third slot would bring you in an extra $600 per month.
💰 Exit Plan
With consistent growth and user engagement, the platform is likely to attract acquisition offers from larger PPC agencies.
📈 Marketing Strategy: PPC Experts First, Non-Profits Next
Kickstart by reaching out to PPC professionals through the following channels
Online Communities: Promote yourself in popular communities such as r/PPC.
Networking Events: Attend events like PPC Live UK.
LinkedIn Outreach: Reach out to PPC pros currently employed full-time.
Once a base of PPC pros has been established, focus on the non-profits.
Webinars & Workshops: Offer free webinars educating non-profits on the Google ad grant and the benefits of PPC.
Networking Events: Join groups like the Non-profit network and pitch your services.
LinkedIn Promotion: Share success stories to promote the app and your services.
Cold emails: Pitch charities directly. Talk up the benefit of both saving money on PPC and getting more website traffic.
Start with smaller charities that are set to benefit more. With smaller charities, it will be easier to get in touch with a decision-maker compared to big charities, which have many huge staff numbers. Also, contact charities in your local area and take advantage of your local connections.
✨ Want to bring this idea to life?
Notcode is a market-leading no-code development agency that specialises in building apps such as this one.
Book a call with us today to see how we can bring your app idea to life.
Thank you for being part of NotCode Ideas. Stay tuned for more exhilarating ideas in the next edition!
So far your first few ideas have all been marketplace ideas (either literally or about connecting groups of people together). I'd love to see some ideas that don't require the lift of building both sides of a marketplace first. Looking forward to the next post!